V prvi številki spletnega časopisa Link ste že lahko izvedeli nekaj o naši družbi. Vabimo vas, da preberete naslednjo številko in izveste še več. Zavarovalnica Kopaonik je postala članica Skupine Triglav avgusta 2006. Vendar mi poznamo Zavarovalnico Triglav, d.d., še od prej. V sedemdesetih letih smo bili namreč predstavništvo Območne skupnosti Triglav v Beogradu. Veseli nas, da smo ponovno člani tako ambicioznega moštva, hkrati pa predstavljamo tudi vstop Skupine na srbski zavarovalni trg.

Po prevzemu zavarovalnice "Kopaonik" leta 2006 se je torej pojavilo vprašanje, s katerim imenom naj podjetje nadaljuje svoje uspešno poslovanje. Ime Kopaonik ima na srbskem trgu določeno vrednost, zato smo želeli to tržno ime obdržati, obenem pa smo želeli povečati prisotnost in prepoznavnost Skupine Triglav na tem območju. Po skrbnem premisleku znotraj podjetja in v matični družbi smo se odločili, da je najbolje, če poslujemo z obema imenoma. Od 26. aprila 2007 dalje torej delujemo pod imenom Triglav Kopaonik. Tako smo uspeli obdržati najboljše od obeh podjetij in povezati naše ime z eno od vodilnih zavarovalnih skupin na področju jugovzhodne Evrope.

Ti dve imeni prav tako predstavljata tudi način našega poslovanja. Triglav Kopaonik namreč še vedno enako kot prej izvaja zavarovalne posle, z zaposlenimi, ki poznajo srbski zavarovalni trg. Vendar pa smo s pomočjo Skupine Triglav izboljšali kakovost našega poslovanja in pridobili veliko novih možnosti, ki bodo omogočile nadaljnji razvoj, povečale ponudbo zavarovalnih produktov, kakovost dela in izkoristili bomo sinergijske učinke v Skupini.

16. maja smo tudi medije seznanili z našo odločitvijo in izkoristili to priložnost, da jim pojasnimo naše načrte in cilje za prihodnost. Enako kot Skupina, ki ji pripadamo, imamo tudi mi ambiciozne cilje. Sledili bomo naši strategiji, ki se osredotoča na prodajo premoženjskih zavarovanj, čeprav kot zavarovalnica lahko ponudimo vse vrste zavarovanj. Prav tako bomo razvijali življenjska, pokojninska in zdravstvena zavarovanja. Upamo, da bomo dosegli 10-odstotni delež na srbskem zavarovalnem trgu.

Vendar je naša strategija drugačna od strategije, ki jo ima Skupina v Sloveniji, kjer je od stotih največjih sistemov še vedno 85 odstotkov zavarovanih pri Triglavu. V Srbiji trenutno ne moremo zavarovati velikih sistemov, zato se bomo rajši osredotočili na majhna in srednja podjetja in gospodinjstva. Vendar, kot je dejal predsednik Uprave Zavarovalnice Triglav, d.d., mag. Andrej Kocič, določene stvari v vsaki družbi morajo ostati nespremenjene in drugačne. In mi želimo biti srbsko podjetje, ki lahko ustvari dolgotrajne in trdne odnose z lokalnimi klienti. Z našim novim imenom je prihodnost za Triglav Kopaonik svetla.

Milan Skok
predsednik Uprave Triglav Kopaonik Osiguranje, a.d.o. 

In the first issue of the e-newsletter Link you were able to get to know just a little bit about our company. We are welcoming you to read the second issue and find out more. Kopaonik Osiguranje has been a part of the Triglav Group since August 2006. But we were very familiar with Zavarovalnica Triglav, Ltd., even before formally entering the Group. Namely in the seventies we were the representative office in Belgrade of the Območna skupnost Triglav. So, we are glad to again be part of such an ambitious team, while at the same time representing the Group''s entrance into the insurance market of Serbia.
So, after the takeover of insurance company "Kopaonik" in 2006, the question was under which name the company should continue its successful business. Kopaonik has a certain value on the Serbian market, so we wanted to keep this brand name, while at the same time increase the presence of Triglav Group on this market. After careful consideration in our company and in the mother company, we have decided it would be best to keep both names. So, from 26th of April on we are doing our business under the name Triglav Kopaonik. This way we managed to keep the best from both companies and to tie our name to one of the leading insurance groups in the region of Southeast Europe.

These two names also represent the way we do our everyday business. Namely Triglav Kopaonik still deals with the insurance business, as it used to, with the employees who know the insurance market of Serbia. But with the help of Triglav we have advanced the quality of the way we do our work and by entering the Group we have gained many new possibilities that will enable us to further develop, increase the offer of our insurance products, quality of work and take advantage of the synergies within the Group.

On the 16th of May we informed the press of this decision and also had a chance to explain a little bit about our company''s goals and plans for the future. The same as the Group to which we belong to, we have ambitious goals. We will keep following our strategy, which is focused on selling property insurance, even though we as a company can offer all classes of insurance. We will also keep the development of life, pension and health insurance. We hope to acquire 10 percent of Serbian insurance market.
But our strategy will be different from the strategy in Slovenia where Triglav has to maintain top position of insuring 85 percent of 100 biggest companies. In Serbia it is currently not possible to insure large systems so we will rather focus on small and medium sized firms and households. But, as the Chairman of the Management Board of Zavarovalnica Triglav, Ltd., Mr. Andrej Kocič has said, yes the Group must function as one, but of course some things inside each company must stay unchanged and different. And we want to be a Serbian company that can build a long lasting and solid relationship with local clients. With our new name the future for Triglav Kopaonik looks bright.  

Milan Skok
Chairman of the Management Board of Triglav Kopaonik Osiguranje, Ltd.